INTRODUCING
Triple Fit USA Masterclasses 2026
Write Your Own B2B Sales Playbook
An exclusive one-day workshop to learn the HBR-published Triple Fit Strategy —a proven method for driving mutual value creation at every level of your organization
Collaborate as if you were one company and create 10x more value than competitors.
Most business relationships are trapped in a transactional mindset. Join us to learn the HBR-published Triple Fit Strategy—a proven method for driving mutual value creation at every level of your organization.
In this Masterclass, you will learn how to align your business at three critical levels: Planning, Execution, and Resources. Our Masterclass provides a replicable process to transform your sales approach from a tactical vendor to a strategic growth orchestrator.
- Move beyond matching products to customer needs.
- Orchestrate growth across organizational silos.
- Build a long-term strategy for shared success.
Shift from Transactional to Orchestration
Move beyond the "vendor trap" of simply matching products to needs to create 10x more value than traditional sales approaches.
Ensure Alignment Across Three Critical Levels
Learn about B2B alignment to synchronize with customers across three specific dimensions: planning, execution and resources.
Create A Tangible, Replicable Sales Playbook
Master a hands-on 5-step process to create a practical, customer-validated playbook for growth in your most important accounts.
The 8-Hour Blueprint: From Insight to Execution
This workshop is not just a seminar; it's a strategic sprint. Move from diagnosing your current B2B relationship state to writing and deploying a validated growth playbook in just one day.
9:00 am - 12:00 pm
Diagnosis: Foundations & Case Examples
Introduction to the Triple Fit Strategy, method, and impact. Real-life case examples from global sales and business leaders, followed by interactive Q&A sessions with success stories for mapping internal strategy to the customer's competitive landscape (including networking breaks).
12:00 pm - 1:00 pm
Lunch, time for networking
1:00 pm - 4:00 pm
Design: Putting Triple Fit into Action
Hands-on session to acquire our proprietary 5-step Triple Fit process. You will learn how to create your own, customer-validated sales playbooks ready for immediate implementation by identifying the customer's stated and unstated needs and crafting an action plan to close gaps by defining who, what, and when for the next 3 years (including networking breaks).
4:00 pm - 5:00 pm
Deployment: Anchoring the Strategy
Tips, tricks, and toolkits for embedding the Triple Fit Strategy in your organization to build long-term capabilities and make it stick with your strategic customers and ensure successful replication after the workshop.
Stop selling products. Start orchestrating growth.
Meet Your Instructor
Prof. Dr. Christoph Senn is a renowned B2B Sales Expert. He is the co-author of the HBR-published book 'Triple Fit Strategy' and is the leading global authority on key account management, sales leadership, and customer-centricity, bringing 25+ years of research and consulting experience to these courses.
