START BUILDING
LASTING CUSTOMER RELATIONSHIPS NOW
Get on the fast track to create 10x value and unlock exceptional business growth.
It's time to rethink your growth logic.
At the heart of Triple Fit Strategy is one simple question:
What if the buyer and seller worked as one company?
CHOOSE YOUR STARTING POINT
Triple Fit Strategy is designed for versatility—pick the perfect option that fits your needs and unlock your full potential!
More than 25 years of experience, trusted by these companies
Harvard Business Review Press
TRIPLE FIT STRATEGY
How to Build Lasting Customer Relationships and Boost Growth
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
There's a better way in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
TRIPLE FIT 360
The toolset to unlock your growth potential and future-proof your business relationship portfolios
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