INTRODUCING
Triple Fit Strategy Online Courses
Three courses to embed a unified, customer-centric methodology across Account Management, Sales Leadership, and the C-Suite, delivering measurable, sustainable growth and competitive advantage based on the HBR-published Triple Fit Strategy framework.
Your Enterprise's Blueprint for Orchestrating Growth
The Triple Fit Strategy is more than just a sales technique—it's an organizational blueprint for mutual growth. We offer three specialized courses designed to embed this powerful customer-centric methodology at every level of your business, ensuring perfect alignment from the frontline to the C-suite.
From Account Managers learning to co-create validated growth plans, to Sales Leaders mastering analytical tools for portfolio prioritization, to Senior Executives architecting the "Orchestrator" structure and culture, the Triple Fit Online Courses provides the specific skills and frameworks needed to transform vendor relationships into defensible, long-term competitive advantages.
Online Course 1:
Fast-track Your Sales Growth
How to apply Triple Fit Strategy Principles and Process Steps
Who is it for: Key Account Managers, and their team members responsible for driving strategic account growth.
What it is: Self-paced online course with over 6 hours of pre-recorded content and exercises, structured in 5 chapters and 13 lessons.
How it works: Introduction to the Triple Fit Canvas and the 5-step Triple Fit Process, to guide you from relationship diagnosis to co-creating a customer-validated growth plan.
What you will get: A 1-page, customer-validated account plan with a compelling "story" pitched to both internal and external stakeholders, with a roadmap for mutual growth.
Online Course 2:
10x Your Value Creation
How to apply Triple Fit Advanced Analytics
Who is it for: Sales Leaders, Regional Directors, and VPs of Strategy responsible for resource allocation.
What it is: Self-paced online course with over 6 hours of pre-recorded content and exercises, structured in 5 chapters and 13 lessons.
How it works: Focuses on advanced analytics and portfolio management, using tools like the Hot Issues Matrix to diagnose portfolio priorities and the Booster Zone Grid strategies.
What you will get: Advanced analytical framework for resource allocation and for building a structured, three-year masterplan for your key accounts.
Online Course 3:
Future-proof Your Business Strategy
How to build a customer-centric firm with Triple Fit
Who is it for: CEOs, COOs, CMOs, CCOs, Chief Sales Officers, Country Heads, and other Senior Executives.
What it is: Self-paced online course with over 6 hours of pre-recorded content and exercises, structured in 5 chapters and 14 lessons.
How it works: Focuses on strategic alignment, guiding executives through auditing their customer-centricity and building the "Orchestrator" organization.
What you will get: A blueprint for organizational transformation, creating a shared language and becoming a Growth Champion to anchor the strategy culturally.
Meet Your Instructor
Prof. Dr. Christoph Senn is a renowned B2B Sales Expert. He is the co-author of the HBR-published book 'Triple Fit Strategy' and is the leading global authority on key account management, sales leadership, and customer-centricity, bringing 25+ years of research and consulting experience to these courses.
Complete Your Learning Package
Harvard Business Review Press
Triple Fit Strategy
Forbes Top 10 Book List for 2024
Consider this question posed in the introduction: “What if we—supplier and customer—were one company?” The answer to that question is the foundation of what this book is about. At the end of each chapter are reflection questions. The answers to these questions will be what brings the book’s content to life.
Triple Fit Strategy is featured in
We are in good company.
Triple Fit 360
Your toolset to develop validated one-page business roadmaps
The Triple Fit 360 toolset is a powerful way to assess B2B relationships and fast-track your growth plan. You will not only develop a one-page business roadmap, but also find analytical features for game-plan coaching, hot issues management, benchmarking, and strategy checks.
