TRIPLE FIT STRATEGY
AS FEATURED IN THE MEDIA
Publications
Triple Fit Strategy - How to Build Lasting Customer Relationships and Boost Growth
Harvard Business Review Press Book by Christoph Senn and Mehak Gandhi
November 19, 2024
3 Traps on the Way to Becoming a Customer-Centric Company
HBR Article by Christoph Senn and Mehak Gandhi
October 01, 2024
Stop Selling. Start Collaborating. The Secret to fostering lasting client relationships
HRB Magazine Article by Christoph Senn
May-June, 2022
How CEOs Can Drive Sales — or Kill Deals
How top-management involvement in B2B relationships can drive—or kill—deals
HBR Magazine Article by Noel Capon and Christoph Senn
March-April 2021
Featured Articles
We are happy to share a list of articles and editorial reviews with you which have been published about Triple Fit Strategy.
Forbes
9 Business Growth Momentum Killers You Cannot Afford
Forbes
A CX Expert’s Top 10 Books For 2024—Just In Time For Amazon’s Black Friday And Cyber Monday Sales
Chief Executive Magazine
CEOs: Data Shows It’s Time To Build a Customer-Centric Company. Here’s How to Get Started
Practical E-commerce
New Books to Grow (or Sell) a Business, Fall 2024 - Practical Ecommerce
CMS Wire
Building Lasting B2B Customer Relationships With 'Triple Fit'
Eric Jacobs Blog
How to Build Lasting Customer Relationships Using the Triple Fit Strategy
Clear Purpose Media
Book Brief: Triple Fit Strategy. Building Lasting Customer Relationships… | by Russell McGuire | Nov, 2024 | ClearPurpose
Built in
Why It’s Time to Ditch the Product-Centric Mindset | Built In
Amazon Book Club Business & Growth with Kathryn Aragon
Business & Growth with Kathryn Aragon
Startup Nation
Orchestrating Mutual Growth: How B2B Companies Drive Sales andSuccess - StartupNation
Leader to Leader
TRYING A NEW STRATEGY FOR AVOIDING THE BUYER-SELLER TRAP
Midwest Book Review
Triple Fit Strategy Book Review
Robert Morris 5-Star Amazon Review
Customers want partners: Problem solvers and creative thinkers who help them thrive
IVY Virtual Interview
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
INSEAD Knowledge
Putting Customers at the Heart of Your Business
Podcasts
We are happy to share a list of podcasts with you where you can hear the Triple Fit Strategy authors in conversation.
INSEAD Knowledge Podcast
Putting Customers at the Heart of Your Business, featuring Christoph Senn and Mehak Gandhi
Apple Podcast
Amazon Business Radio with Shep Hyken
Building Unbreakable Customer Partnerships with Christoph Senn
How CEOs Make or Break Sales
A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.
Strategy Skills Podcast
INSEAD Professor Christoph Senn with Kris Safarova on Rethinking Your Growth Logic with Triple Fit Strategy
Apple Podcast
Six Pixels of Separation Podcast
Mehak Gandhi with Mitch Joel On The Science Of Growth And Lasting Customer Relationships
Apple Podcast