ENABLING GROWTH FOR OVER 25 YEARS


Helping individuals and organizations build better business relationships is our DNA. Here's a timeline of our journey:

Laying the foundation for a new perspective 

1991 - 2000 (The Concept Phase)

  • PhD thesis Christoph Senn in collaboration with ABB, Oerlikon-Bührle and Sulzer at St.Gallen University
  • Introduction of the Triple Fit Canvas - a diagnostic and action framework to build better business relationships
  • Application of the Triple Fit framework in personal sales practice 
  • Start of collaboration with St.Gallen University

Building the case for relationship breakthroughs

2001 - 2010 (The Testing Phase)

  • Start of collaboration with Columbia University, Graduate School of Business, New York
  • Introduction of the Triple Fit process and resource library 
  • Start of collaboration with Erasmus University, Rotterdam School of Management 
  • Launch of open enrollment and custom training programs for sales professionals and business leaders delivered in 50+ countries

Collecting the evidence on how to create 10x value 

2011 - 2020 (The Validation Phase)

  • Launch of annual Value Creation Summit and Triple Fit Awards 
  • Habilitation thesis Christoph Senn at St.Gallen
  • Launch of annual Triple Fit Research and Benchmarking Consortia 
  • Introduction of the Hot Issues Matrix and Booster Zone Grid
  • Start of collaboration with INSEAD Fontainebleau, Abu Dhabi and Singapore

Enabling you to build better business relationships

2021 - Present (The Implementation Phase)

  • Introduction of the digital Triple Fit 360 toolset 
  • PhD Thesis Mehak Gandhi at St.Gallen
  • Triple Fit Strategy by Christoph Senn and Mehak Gandhi (Book published at Harvard Business School Press)
  • Launch of Triple Fit online courses (fall 2025)

Valuecreator AG
The Company behind Triple Fit

Valuecreator AG is a research-based advisory firm helping companies build future-proof business relationships. 

Using the Triple Fit Canvas a scientifically proven framework featured in Harvard Business Review—Valuecreator AG guides organizations toward customer centricity and long-term growth. 

Through global advisory, training, and insights, it empowers B2B leaders to drive value creation and develop game-changing strategies for a sustainable future. Valuecreator AG’s mission is to enable companies across industries to thrive by advancing the global practice of value-based business relationships. 

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