ENABLING GROWTH FOR OVER 25 YEARS
Helping individuals and organizations build better business relationships is our DNA. Here's a timeline of our journey:
Laying the foundation for a new perspective
1991 - 2000 (The Concept Phase)
PhD thesis Christoph Senn in collaboration with ABB, Oerlikon-Bührle and Sulzer at St.Gallen University
Introduction of the Triple Fit Canvas - a diagnostic and action framework to build better business relationships
Application of the Triple Fit framework in personal sales practice
Start of collaboration with St.Gallen University
Building the case for relationship breakthroughs
2001 - 2010 (The Testing Phase)
Start of collaboration with Columbia University, Graduate School of Business, New York
Introduction of the Triple Fit process and resource library
Start of collaboration with Erasmus University, Rotterdam School of Management
Launch of open enrollment and custom training programs for sales professionals and business leaders delivered in 50+ countries
Collecting the evidence on how to create 10x value
2011 - 2020 (The Validation Phase)
Launch of annual Value Creation Summit and Triple Fit Awards
Habilitation thesis Christoph Senn at St.Gallen
Launch of annual Triple Fit Research and Benchmarking Consortia
Introduction of the Hot Issues Matrix and Booster Zone Grid
Start of collaboration with INSEAD Fontainebleau, Abu Dhabi and Singapore
Enabling you to build better business relationships
2021 - Present (The Implementation Phase)
Introduction of the digital Triple Fit 360 toolset
PhD Thesis Mehak Gandhi at St.Gallen
Triple Fit Strategy by Christoph Senn and Mehak Gandhi (Book published at Harvard Business School Press)
Launch of Triple Fit online courses (fall 2025)
Valuecreator AG is a research-based advisory firm helping companies build future-proof business relationships.
Using the Triple Fit Canvas a scientifically proven framework featured in Harvard Business Review—Valuecreator AG guides organizations toward customer centricity and long-term growth.
Through global advisory, training, and insights, it empowers B2B leaders to drive value creation and develop game-changing strategies for a sustainable future. Valuecreator AG’s mission is to enable companies across industries to thrive by advancing the global practice of value-based business relationships.
The Company Behind Triple Fit
