Your Challenge
You are a seasoned executive responsible for leading and guiding an organization, typically at a corporate level. You make key decisions, drive strategic planning, and ensure the effective implementation of organizational goals.


How We Can Help
Triple Fit Strategy helps you become a growth champion for your customer relationships, shape your corporate strategy and drive collaboration across functions and geographies. You will achieve growth by building a shared language and accelerating the time-to-market of new solutions and innovations significantly.
Coaching & Training for Your Organization
We offer programs that enable senior executives helps
their organization gain a competitive edge by adopting a customer-centric approach to
sales and business development and driving significant revenue growth
with your strategic customers.

Corporate Strategy Health Check
The Corporate Strategy Health Check assesses how customer-centric is your current corporate and business unit strategy and provides a roadmap to transform your customer relationships to strategic partnerships.

Future Winners Program
The Future Winners Program is an exclusive in-house program designed to help companies create value and breakthrough growth with their strategic customers through intensive training for their account teams.

INSEAD BBR Consortium
The Breakthrough Business Relationships (BBR) Consortium is
designed to support companies in building their own Business
Relationships GPS for accelerating business growth with strategic customers.
Triple Fit is your breakthrough approach to many advantages.
Cross-check your corporate strategy with your customers
Evaluate customer and supplier portfolios regularly
Align your teams and business units to foster a customer-centric culture
Harvard Business Review Press
Triple Fit Strategy
Chosen for Forbes Top 10 Book List for 2024
Consider this question posed in the introduction: “What if we—supplier and customer—were one company?” The answer to that question is the foundation of what this book is about. At the end of each chapter are reflection questions. The answers to these questions will be what brings the book’s content to life.


Triple Fit Strategy is featured in
We are in good company.

Triple Fit 360
Your toolset to develop validated one-page business roadmaps
The Triple Fit 360 toolset is a powerful way to assess B2B relationships and fast-track your growth plan. You will not only develop a one-page business roadmap, but also find analytical features for game-plan coaching, hot issues management, benchmarking, and strategy checks.

