Tickets at $895/ person
Boston - Triple Fit Strategy Masterclass Write Your Own B2B Sales Playbook
An exclusive one-day workshop to learn the HBR-published Triple Fit Strategy — a proven method for driving mutual value creation at every level of your organization
Content
Triple Fit Masterclass: Write Your Own B2B Sales Playbook
Most business relationships are still dominated by narrow perspective - matching products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
There's a better way - orchestrating growth - in which suppliers and customers collaborate as if they were one company to build strategies and grow together.
In this Masterclass, you will learn how to align your business at three levels - planning, execution, and resources. You will also learn a replicable process for writing your own sales playbook to create 10x more value than your competitors.
Audience
This exclusive 1-day Masterclass is tailored for Strategic Account Managers, Sales VPs, VPs of Strategic Accounts, and Business Developers from all industries and company sizes.
Speakers
Dr. Christoph Senn, CEO Valuecreator AG, Adj. Professor INSEAD
Dr. Mehak Gandhi, Head of Research & Training, Valuecreator AG
Michel Belland, VP of Strategic Accounts, Shaw Industries
Christine Dickson, Global Client Director, Maersk
Richard Dodge, VP Strategic Relationships, Prudential Financial
Tom Muccio, former Head of Global Customer Teams, P&G
(Note: Speaker list to be updated / changed without prior notice)
Agenda
Introduction to Triple Fit Strategy, method and impact
Networking Break
Real- life Triple Fit case examples, followed by Q&A
Lunch Break
Putting Triple Fit into action: 5-step process, own action plans (incl. breaks)
Anchoring Triple Fit Strategy in your organization: Tips, Tricks & Tools