Fast-Track Your Sales Growth: How to develop customer-validated account plans

This online course will teach you how to use the Triple Fit Canvas to accelerate your customers' and your sales growth. You will also learn how to create account plans that are no longer wish lists but mutually agreed business plans.

Before you start, download the following tools:

1. Triple Fit Canvas Poster: Blank Version for Non-Digital Use
Download
2. Relationship Quick Check: 10 Questions to Ask Your Customer
Download

To create customer-validated roadmaps in easy-to-share digital format, we recommend that you work with the Triple Fit 360 toolset: https://www.triplefitstrategy.com/triple-fit-360

You can also find further real-life examples and cases in our book 'Triple Fit Strategy: How To Build Lasting Customer Relationships and Boost Growth' (Harvard Business Review Press, 2024): mybook.to/triplefitstrategy

Private Course

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Last Update	08.04.2026
Completion Time	6 hours
Members	19

Course

Course 1

Chapter 1: Introducing the Triple Fit Canvas

2Lessons · 20 min
- Video 1: Welcome Message from Christoph Senn
- Worksheet for Chapter 1
Lesson 1-1: Introduction to the three Triple Fit levels

2Lessons · 20 min
- Video 1-1 - Introduction to the three triple fit levels
- Worksheet for Lesson 1-1
Lesson 1-2: The nine building blocks of the Triple Fit Canvas

2Lessons · 20 min
- Video 1-2: The nine building blocks of the triple fit canvas
- Worksheet for Lesson 1-2
Lesson 1-3: Understand your sales perspective

2Lessons · 20 min
- Video 1-3: Understand your sales perspective
- Worksheet for Lesson 1-3
Chapter 2: Defining Mutual Ambitions and Joint Value

1Lessons · 5 min
- Video 2 - Defining mutual ambitions and joint value
Lesson 2-1: The characteristics of five-star customer relationships

2Lessons · 25 min
- Video 2-1 - The characteristics of five-star customer relationships
- Worksheet for Lesson 2-1
Lesson 2-2: Calibrate your set of value drivers

2Lessons · 15 min
- Video 2-2 - Calibrate your set of value drivers
- Worksheet for Lesson 2-2
Chapter 3: The Triple Fit Process: From Diagnosis to Action

1Lessons · 5 min
- Video 3 - The triple fit process from diagnosis to action
Lesson 3-1: Rate your relationship performance

2Lessons · 25 min
- Video 3-1 - Rate your relationship performance
- Worksheet for Lesson 3-1
Lesson 3-2: Identify areas for improvement

2Lessons · 25 min
- Video 3-2 - Identify areas of improvement
- Worksheet for Lesson 3-2
Lesson 3-3: Develop workable solutions

2Lessons · 25 min
- Video 3-3 - Develop workable solutions
- Worksheet for Lesson 3-3
Lesson 3-4: Define short- and long-term actions

2Lessons · 25 min
- Video 3-4 - Define short- and long-term actions
- Worksheet for Lesson 3-4
Lesson 3-5: Persuade your stakeholders

2Lessons · 25 min
- Video 3-5 - Persuade your stakeholders
- Worksheet for Lesson 3-5
Chapter 4: Building the Growth Plan

1Lessons · 5 min
- Video 4 - Building the Growth Plan
Lesson 4-1: A Triple Fit case - what would you do?

2Lessons · 15 min
- Video 4-1 - A Triple Fit Case - what would you do
- Worksheet for Lesson 4-1
Lesson 4-2: Build your own growth plan

2Lessons · 15 min
- Video 4-2 - Build your own growth plan
- Worksheet for Lesson 4-2
Lesson 4-3: Make your account plan real

2Lessons · 15 min
- Video 4-3 - Make your account plan real
- Worksheet for Lesson 4-3
Chapter 5: Sustaining Momentum & Tracking Progress

1Lessons · 5 min
- Video 5 - Sustaining Momentum & Tracking Progress
Lesson 5-1: Master the 90-day cycle

2Lessons · 15 min
- Video 5-1 - Master the 90-day cycle
- Worksheet for Lesson 5-1
Lesson 5-2: Keeping the momentum with Pit-stops

2Lessons · 15 min
- Video 5-2 - Keeping the momentun with Pit-Stops
- Worksheet for Lesson 5-2
Lesson 5-3: Log & track your quarterly TFC activities

2Lessons · 10 min
- Video 5-3 - Log & track your quarterly TFC activites
- Worksheet for Lesson 5-3
Closing Video and Knowledge Quiz

1Lessons · 10 min
- Knowledge Quiz for this Module
  
  10 xp