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Future-proof your business strategy: How to build a customer-centric culture

Future-proof your business strategy: How to build a customer-centric culture

This online course will teach you how can evaluate the level of customer-centricity that your organization has already achieved. It will also show you how you can include the voice of the customer in your business strategy, and how to use customer insights to master the 'what if we were one company' approach to the fullest level.

You can also find further real-life examples and cases in our book 'Triple Fit Strategy: How To Build Lasting Customer Relationships and Boost Growth' (Harvard Business Review Press, 2024): mybook.to/triplefitstrategy


Private Course
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Last Update 18.05.2026
Completion Time 4 hours
Members 5
Course 3
  • Chapter 1: Diagnosing Your Customer-Centric Strategy
    2Lessons · 10 min
    • Video 1 - Diagnosing the level of your customer centricity
    • Worksheet for Chapter 1
  • Lesson 1-1: Triple Fit Strategy - A blueprint for value creation
    3Lessons · 15 min
    • Video 1-1-1 - Introducing the Triple Fit Canvas
    • Video 1-1-2 - Introduction to the three triple fit levels
    • Worksheet for Lesson 1-1
  • Lesson 1-2: How customer-centric is your strategy?
    2Lessons · 10 min
    • Video 1-2 - How customer-centric is your strategy
    • Worksheet for Lesson 1-2
  • Chapter 2: Building the Orchestrator Organization
    1Lessons · 5 min
    • Video 2 - Building the Orchestrator Organization
  • Lesson 2-1: What's your organization dominant sales perspective?
    3Lessons · 20 min
    • Video 2-1 - What is your organization's dominant sales perspective
    • Bonus Video: Triple Fit Focus for Vendors versus Orchestrators
    • Worksheet for Lesson 2-1
  • Lesson 2-2: The four advantages of "Orchestrators"
    2Lessons · 10 min
    • Video 2-2 - The four advantages of Orchestrators
    • Worksheet for Lesson 2-2
  • Lesson 2-3: How to manage your sales talent pool
    2Lessons · 15 min
    • Video 2-3 - How to mange your sales talent pool
    • Worksheet for Lesson 2-3
  • Chapter 3: Activating Executive Sponsorship and Growth Potential
    1Lessons · 5 min
    • Video 3 - Activating executive sponsorships and growth potential
  • Lesson 3-1: Evaluate your executive sponsor type
    3Lessons · 20 min
    • Video 3-1 - Evalute your executive sponsor type
    • Bonus Video - Executive Sponsors and Triple Fit Focus
    • Worksheet for Lesson 3-1
  • Lesson 3-2: The profile of a growth champion
    2Lessons · 15 min
    • Video 3-2 - The profile of a growth champion
    • Worksheet for Lesson 3-2
  • Lesson 3-3: Calculate your growth potential
    2Lessons · 15 min
    • Video 3-3 - Calculate your growth potential
    • Worksheet for Lesson 3-3
  • Chapter 4: Mastering Inter-Organizational Alignment
    1Lessons · 5 min
    • Video 4 - Mastering Inter-Organization Alignment
  • Lesson 4-1: Create a shared language
    2Lessons · 15 min
    • Video 4-1 - Create a shared language
    • Worksheet for Lesson 4-1
  • Lesson 4-2: Connect the dots between organizations
    2Lessons · 10 min
    • Video 4-2 - Connect the dots between organizations
    • Worksheet for Lesson 4-2
  • Lesson 4-3: Avoid these one-company traps
    2Lessons · 20 min
    • Video 4-3 - Avoid these one-company traps
    • Worksheet for Lesson 4-3
  • Chapter 5: Strategic Integration and Cultural Anchoring
    1Lessons · 5 min
    • Video 5 - Strategic Integration and cultural anchoring
  • Lesson 5-1: How TFC complements Business Models and Blue Ocean
    2Lessons · 15 min
    • Video 5-1 - How TFC complements Business Models and Blue Ocean
    • Worksheet for Lesson 5-1
  • Lesson 5-2: Align your Business and Customer Strategies
    2Lessons · 15 min
    • Video 5-2 - Align your business and customer strategies
    • Worksheet for Lesson 5-2
  • Lesson 5-3: Anchor customer-centric behavior in your organization
    2Lessons · 15 min
    • Video 5-3 - Anchor customer-centric behavior in your organization
    • Worksheet for Lesson 5-3
  • Closing Video and Knowledge Quiz
    1Lessons ·
    • Knowledge Quiz for this Module
      10 xp