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Triple Fit Growth Sprint


A structured 90-day sprint delivered virtually that equips B2B sales teams to transform key customer relationships — from vendor to genuine value-creation partner.


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Customer Relationship Assessment

Conducting a "maturity check" to evaluate the current health and potential of key account relationships.

In-Depth Strategic Dialogue

Facilitating in-depth conversations  based on Triple Fit process with customers to identify strategic priorities and growth opportunities.

Effective Stakeholder Engagement

Crafting compelling pitch with the Triple Fit story to gain internal and external stakeholder support for growth initiatives.

 An Integrated Approach To Value Creation


Most relationship assessments measure satisfaction. Triple Fit measures something more important: how well two organizations are aligned to create value together — and where the untapped potential lies.

Design a joint value agenda with your customers


The Triple Fit Growth Sprint Program is a comprehensive in-house training designed for B2B sales teams of 6-12 participants responsible for strategic B2B customers. 

It consists of a series of online training and coaching sessions spread over three months for one global sales team and its leader, or for sales organizations in different countries.

This program will equip you with the skills and tools to move beyond transactional relationships and build strategic partnerships that drive sustainable, profitable business. 

You will learn how to develop a shared strategic vision, game-changer strategies, effective communication, and actionable 3-year growth plans with your strategic customers.

To sum up, we help you transform your key account strategy and drive significant growth in your most valuable customer relationships in 90 days. 

Accelerate business growth

in 90 days

Create 10x value

with customers

Transform your customer interactions

Gain practical B2B 

skills and tools 

The 90-Day Journey

Measurable Progress with Full Payback


Every session is built around your team's actual customer relationships — not hypothetical cases. Participants leave each phase with a solid business case.

Assess

Where do we really stand in our B2B partnerships?


Each participant maps the current state of a key account using the Triple Fit diagnostic — evaluating planning, execution, and resource alignment honestly and systematically.


You produce

  • Triple Fit diagnostic per key account
  • Stakeholder map across both organizations
  • Identification of the biggest gaps and quick wins
  • Prioritized list of relationship investments needed
Align

 What do we want to create and achieve together?


 Teams prepare for and conduct a structured strategic dialogue with the customer — surfacing both sides' priorities and co-designing a joint value agenda that both parties commit to.


You produce

  • Strategic dialogue agenda prepared jointly
  • Documented customer priorities and growth intent
  • Joint value creation opportunities identified
  • Draft of a shared business plan framework
Accelerate

How do we make it happen in a structured way? 

 

Teams engage the full stakeholder network on both sides, secure executive-level alignment, and finalize a growth plan with clear ownership, milestones, and mutual commitments.


You produce

  • Stakeholder engagement plan (both sides)
  • Customer-validated joint growth plan
  • 90-day action roadmap with clear ownership of projects
  • Executive briefing ready to present internally
Key outcomes of Triple Fit Growth Sprint

Key outcomes of Triple Fit Growth Sprint


Quick Win Results in 90 Days

This focused program is designed to deliver quick win results, by identifying and executing high-impact actions in record time. You will get tangible growth and immediate momentum by tackling your biggest opportunities and landing new deals with expert guidance.


Improved Strategic Alignment with Your Customer

The program facilitates the development of shared three-year visions and collaboration strategies with customers. This ensures that both parties are aligned on goals and objectives.  


Actionable Plans and Implementation

A key outcome is the creation of concrete 3-year go-forward plans with customers, providing a roadmap for implementation and ongoing collaboration.


Enhanced Understanding of Customer Relationships

Participants will gain a deeper understanding of their customer relationships through tools like the Triple Fit Canvas and maturity checks. This involves analyzing the relationship from their own perspective and incorporating the customer's viewpoint.


Meaningful Stakeholder Collaboration

The program emphasizes crafting clear and compelling communication, including stakeholder briefings and "Triple Fit stories," to secure buy-in and support for proposed initiatives.

Transform Your Business with 

the Triple Fit Growth Sprint Now!

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