Triple Fit Practitioner Program 2026
September 16-17, 2026 in Arbon, Switzerland
An intensive two-day workshop to learn the HBR-published Triple Fit Strategy —a proven method for developing your own customer-validated growth plan.
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Future-Proof Your Customer Relationships
In today’s uncertain world, strong and resilient B2B relationships are a company’s most vital asset. But maintaining them requires more than just standard sales tactics—it requires breakthrough ideas and winning strategies.
The Triple Fit Practitioner Program is a high-impact, 2-day training designed specifically for sales leaders, key account managers, and business owners who want to stop "selling" and start truly collaborating.
What you will gain:
- Expert Guidance: Spend 1:1 time with Prof. Christoph Senn, the inventor of the Triple Fit Canvas, and his team of expert coaches.
- The Triple Fit Canvas: Master this diagnostic and action framework to create 10x value in your business relationships.
- Digital Toolset: Receive a 3-month subscription to the Triple Fit 360 digital toolset to support your implementation.
- Professional Certification: Earn a Triple Fit Practitioner Certificate upon completion.
What you will learn:
- Reset Your Strategy: Move beyond simple sales goals to address real customer pain points.
- Master Value Creation: Shift from "value selling" to "value creation" by quantifying the exact results your customer will see.
- Build a 3-Year Roadmap: Stop focusing only on the next 12 months; develop long-term projects that accelerate commercial success.
- Implement a Reality Check: Use the Triple Fit Canvas as your "strategy core" to ensure you and your customer are always aligned.
- Align Your Organization: Learn to synchronize your planning, execution, and resources to act as one with your customer.
A Proven Framework to Create 10x Value
Master the fundamental principles of the Triple Fit diagnostic and action framework to move beyond traditional selling, create 10x value within your business relationships and bring clear structure to complex B2B interactions.
A Validated, "Game-Changer" Roadmap
Learn to apply the five-step Triple Fit process to a real-life customer relationship of your choice. You will walk away with a 1-page roadmap and a validated growth plan that allows you to change the conversation with your customers forever.
Personalized Coaching and Peer Learning
The program offers a unique opportunity for cross-case learning, allowing you to gain insights from participants across various industries and experience levels to create a shared language for joint value creation.
The 2-Day Roadmap: From Product-Centricity to Joint Value Creation
Over two intensive days, you will transition from traditional selling to a sophisticated orchestration of growth. This program is a hands-on laboratory where you apply the Triple Fit Canvas—a diagnostic and action framework designed to create 10x value—to a real-life customer relationship of your choosing.
Day 1: Relationship Diagnostics
The first day focuses on shifting your perspective from the product to the customer. You will learn to identify the traits of high-performing B2B partnerships and conduct a "maturity check" on your current accounts.
Key Takeaways:
Understand the Triple Fit framework and process.
Define the characteristics of high-performing relationships.
Conduct your first relationship maturity check.
Tools: The Triple Fit Canvas, The Hot Issues Matrix, and The Booster Zone Grid.
Day 2: Strategy & Execution
On the second day, you move from "wish lists" to validated, actionable growth plans. You will develop a "game-changer" strategy and refine how you communicate that value to internal and external stakeholders.
Key Takeaways:
- Develop a validated growth plan for your customer.
- Craft a compelling story for your stakeholders.
- Test your pitch in a safe, supportive environment.
Tools: The Triple Fit Story, The Orchestrator Mindset, and The Growth Champion Profile.
Bonus: Join the Value Creation Summit 2026 for free
Your registration for the Triple Fit Practitioner Program includes an exclusive, high-value bonus: a free ticket to the Value Creation Summit.
Scheduled for September 18, 2026—immediately following the 2-day training—this summit serves as the ultimate culmination of your learning experience.
While the Practitioner Program gives you the tools to build your roadmap, the Summit provides the broader stage to:
- Deepen Your Network: Engage with a wider community of value creators and business leaders.
- Expand Your Vision: Gain fresh perspectives on sustainable growth and collaborative strategies in the B2B space.
- Gain New Insights: Transition directly from intensive training at the Presswerk Arbon to a day of high-level inspiration and strategic networking.
Stop selling products.
Start orchestrating growth.
Meet Your Instructor
Prof. Dr. Christoph Senn is a renowned B2B Sales Expert. He is the co-author of the HBR-published book 'Triple Fit Strategy' and is the leading global authority on key account management, sales leadership, and customer-centricity, bringing 25+ years of research and consulting experience to these courses.
The Venue: A Historic Setting in Arbon, Switzerland
The program takes place at the Presswerk Event Hall in Arbon, Switzerland.
This venue is a historic brick building designed in an industrial style, featuring spacious, light-flooded halls with high ceilings and modern equipment.
It is described as offering a unique atmosphere that blends industrial flair with urban romance.
